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008 230105b ||||| |||| 00| 0 eng d
020 _a9780367322502
082 _a658.4063
_bDAT
100 _aDatta, Surja
_99033
245 _aUnlocking strategic innovation:
_bcompetitive success in a disruptive environment
260 _bRoutledge
_aNew York
_c2021
300 _aix, 147 p.
365 _aGBP
_b34.99
504 _aTable of Contents 1. Introduction 2. Globalization, Digitization and Disruptive Uncertainty 3. Resources: Assets Capabilities, and Strategic Positioning 4. Recombination: The Process of Innovation 5. Reach: Going Global 6. Roots: Power of the Place 7. Creating Options: Harnessing the Power of Uncertainty 8. Bringing it All Together
520 _aThis new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape. An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.
650 _aStrategic planning
_9291
650 _aBusiness enterprises--International cooperation
_911264
650 _aBusiness enterprises--Technological innovations
_96959
650 _aGlobalization--Economic aspects
_9975
942 _2ddc
_cBK