000			01342nam a22002057a 4500
999			_c3829 _d3829
005			20221121165936.0
008			221121b ||||| |||| 00| 0 eng d
020			_a9781398601147
082			_a658.872 _bMOW
100			_aMowat, Jon _99051
245			_aVideo marketing: _bcreate engaging video campaigns to drive brand growth and sales
250			_a2nd
260			_bKogan Page Ltd. _aLondon _c2021
300			_axix, 265 p.
365			_aGBP _b19.99
520			_aThis book takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates.
650			_aInternet videos _910186
650			_aInternet marketing _9786
942			_2ddc _cBK