000			01423nam a22001937a 4500
999			_c3834 _d3834
005			20221121170719.0
008			221121b ||||| |||| 00| 0 eng d
020			_a9789354790669
082			_a658.827 _bGUP
100			_aGupte, Rajiv _99056
245			_aBrand Wars: _bcombat strategies for Indian brands
260			_bSage Publications India Pvt. Ltd. _aNew Delhi _c2021
300			_axix, 262 p.
365			_aINR _b550.00
520			_aMarket disruption, pandemic-ridden economy and China’s digital and mobile dominance—Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analyzing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations.
650			_aBranding (Marketing) _9408
650			_aStrategic planning _9291
942			_2ddc _cBK