000			02130nam a22001937a 4500
999			_c3884 _d3884
005			20221122132502.0
008			221122b ||||| |||| 00| 0 eng d
020			_a9781484252482
082			_a004 _bWEB
100			_aWeber, Jonathan _99105
245			_aPractical google analytics and google tag manager for developers
260			_bApress  _aNew York _c2020
300			_axix, 269 p.
365			_aINR _b899.00
520			_aAbout this book Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking an d marketing efforts. To achieve the rich data you're really after to better serve your users’ needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site. Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including: • Google Analytics implementation via Google Tag Manager • How to customize Google Analytics for your unique situation • Using Google Tag Manager to track and analyze interactions across multiple devices and touch points
650			_aGoogle Analytics _910227
650			_aComputer science _91018
942			_2ddc _cBK