000			01775nam a22002417a 4500
999			_c3941 _d3941
005			20221026130315.0
008			221026b ||||| |||| 00| 0 eng d
020			_a9780241242537
082			_a658.11 _bWEI
100			_aWeinberg, Gabriel _99157
245			_aTraction: _bhow any startup can achieve explosive customer growth
260			_bPenguin Books Ltd. _aLondon _c2020
300			_axiii, 222 p.
365			_aINR _b799.00
520			_aTwo successful entrepreneurs offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the difference Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half their resources into getting traction. Traction is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels, from viral marketing to trade shows. They offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.
650			_aNew business enterprises _91435
650			_aSuccess in business _9486
650			_aMarketing--Management _9348
650			_aCustomer relations _9639
650			_aEntrepreneurship _9968
650			_aNew business enterprises--Marketing _99808
942			_2ddc _cBK