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008			221110b ||||| |||| 00| 0 eng d
020			_a9789811394140
082			_a658.421 _bMAZ
100			_aMazzarol, Tim _99265
245			_aEntrepreneurship and innovation: _btheory, practice and context
250			_a4th
260			_bSpringer _aSwitzerland _c2020
300			_axxiii, 509 p.
365			_aEURO _b84.99
504			_aTable of Contents: Chapter 1: Entrepreneurship as a social and economic process. Chapter 2: The Entrepreneur. Chapter 3: The entrepreneurial process. Chapter 4: Entrepreneurship and Innovation in Large Firms. Chapter 5: Innovation in small firms. Chapter 6: Adoption and diffusion of innovation. Chapter 7: Planning, business models and strategy. Chapter 8: Risk management in Innovation Chapter 9: Disruptive innovations and the commercialization of technology Chapter 10: Screening Opportunities and Assessing Markets Chapter 11:Team building, company leadership and strategic alliances. Chapter 12: Financing the venture. Chapter 13: Intellectual property management. Chapter 14: Social entrepreneurship and co-operative and mutual enterprise.
520			_aAbout this book This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.
650			_aEntrepreneurship _9968
650			_aIndustrial management _9210
942			_2ddc _cBK