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008 221110b ||||| |||| 00| 0 eng d
020 _a9789811394157
082 _a658.421
_bMAZ
100 _aMazzarol, Tim
_99265
245 _aWorkbook for entrepreneurship and innovation:
_btheory, practice and context
250 _a4th
260 _bSpringer
_aSwitzerland
_c2020
300 _axi, 215 p.
365 _aEURO
_b59.99
490 _aSpringer texts in business and economics
520 _aAbout this book This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.
650 _aEntrepreneurship
_9968
650 _aInnovation
_99933
700 _aReboud, Sophie
_99934
942 _2ddc
_cBK