000			02498nam a22002297a 4500
999			_c4066 _d4066
005			20221129162308.0
008			221129b ||||| |||| 00| 0 eng d
020			_a9781119855927
082			_a658 _bVAR
100			_aVarroney, Daniel A _99271
245			_aReimagining industry growth: _bstrategic partnership strategies in an era of uncertainty
260			_bJohn Wiley & Sons, Inc. _aNew Jersey _c2022
300			_axviii, 237 p.
365			_aUSD _b29.95
504			_aTABLE OF CONTENTS Foreword xi Introduction xiii 1 Strategic Partnerships 1 2 Trade Associations 21 3 Recreational Boating and the Great Outdoors 31 Section One: Recreational Boating Is an Ecosystem 37 Section Two: Outdoor Recreation Is an Even Bigger Ecosystem 49 4 Baking 61 5 Unmanned Systems 89 6 Asphalt Pavement 121 7 Frozen Foods 159 8 Breakthrough Opportunities for Industries and Trade Associations 189 Acknowledgments 201 About the Author 209 Notes 211 Index 223
520			_aDESCRIPTION Tap into the potential of strategic partnerships with industry associations in this groundbreaking new book Reimagining Industry Growth offers readers a blueprint to harnessing the power of leading industry associations as strategic partners. By utilizing those partnerships, business leaders will become able to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position their industries for growth. The book provides an overview of strategic partnerships, how they work, and how they can be applied to industry relationships with trade associations. It includes: Illuminating and factual case studies outlining strategic partnerships in five different industry segments Roadmaps for executives to apply the lessons learned from industry success stories on leveraging relationships with trade associations Advice on how to move the needle for entire industries via effective strategic partnerships and achieve unprecedented growth Ideal for executives, managers, business leaders of all kinds, business students and professors, and association executives. Reimagining Industry Growth is required reading for anyone who hopes to tap into the potential strength and value of effective strategic partnerships.
650			_aStrategic alliances (Business) _97400
650			_aStrategic planning _9291
650			_aIndustrial management _9210
650			_aIndustries _910270
942			_2ddc _cBK