000			03201nam a22002657a 4500
999			_c4085 _d4085
005			20221013123653.0
008			221013b ||||| |||| 00| 0 eng d
020			_a9781526494559
082			_a382.6 _bCAV
100			_aCavusgil, S. Tamer _94906
245			_aDoing business in emerging markets
250			_a3rd
260			_bSage Publications Ltd. _aLondon _c2021
300			_axxi, 353 p.
365			_aGBP _b49.99
504			_aTable of content Part One: Foundation Concepts Chapter 1: Emerging Markets - Setting the Stage Chapter 2: What is an Emerging Market? Chapter 3: Pathways to Economic Transformation: Common Characteristics of Emerging Markets Cases for Part One Hydrola: A French Company’s Expansion into Emerging Markets The Brazilian Little way of Doing Business Cilek – An Emerging Market Company Goes Global The Janus Face of China’s Engagement in Africa – Stakeholder Perspectives Part Two: Potential of Emerging Markets Chapter 4: What Makes Emerging Markets Attractive? Chapter 5: Assessing Market Potential of Emerging Markets Cases for Part Two ATOM – An Italian Family Firm Operating in Brazil Lenovo – The Global Challenger from an Emerging Market Chery Goes to Brazil – Challenges for an Automaker in an Emerging Economy Starbucks in Russia – Challenges and Opportunities in an Emerging Market Part Three: Managing in Emerging Markets Chapter 6: Managing Operations in Emerging Markets Chapter 7: Negotiations and Conflict Management in Emerging Markets Chapter 8: A Bright -- if Uneven-- Future for Emerging Markets Cases for Part Three 1MORE - A Late-Mover Headphone Maker in China Can a Guerilla Sit Wherever It Wants? Best Buy Goes to Turkey Bottled Water Industry in Uzbekistan: Multinational and Local Firms Stora Enso – Corporate Reputation in an Emerging Market An Expatriate Management Experience in Thailand
520			_aWritten by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe. Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution, and significance in the global economy. Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering, and negotiation techniques. This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets.
650			_aInternational business enterprises _9414
650			_aExport marketing _95939
650			_aNegotiation in business _9428
650			_aDeveloping countries _9415
700			_aGhauri, Pervez N. _99645
700			_aLiu, Leigh Anne _99646
942			_2ddc _cBK