000			03061 a2200205 4500
999			_c4179 _d4179
005			20221130175349.0
008			221130b ||||| |||| 00| 0 eng d
020			_a9781119772286
082			_a658.15224 _bMCF
100			_aMcfarlan, F. Warren _99378
245			_aEffective fundraising: _bthe trustees role and beyond
260			_bJohn Wiley & Sons, Inc. _aNew Jersey _c2021
300			_axvi, 187 p.
365			_aUSD _b34.95
504			_aTABLE OF CONTENTS Foreword vii Preface xi Acknowledgments xv Chapter 1 Asking for Money 1 Chapter 2 Governance 15 Chapter 3 The Players 29 Chapter 4 The Annual Fund 53 Chapter 5 Capital Campaign 73 Chapter 6 Planned Giving and Foundations 95 Chapter 7 Events 117 Chapter 8 Information Support 133 Chapter 9 Micro Social Enterprise Issues 147 Chapter 10 What Can I Do? 163 Bibliography 173 Index 175
520			_aDESCRIPTION Create a sustainable revenue model that can propel your mission-driven organization into the future Effective Fund Raising: The Trustee's Role and Beyond is the result of author F. Warren McFarlan’s two decades of research at Harvard Business School, along with over forty years of active social enterprise board service. This book offers a depth of knowledge and insight that will prove invaluable for trustees, donors, and others related to and responsible for the success of social enterprise. Social enterprise organizations have played a vibrant and important role in the USA for the past century. And yet, the business of fundraising has not become any easier or more elegant. In this book, you will discover how to help raise the financial resources that your organization needs to perform its good deeds. This book focuses on the steps and strategies you need to know to secure funding to fulfill your mission. Development is the lifeblood of most social enterprises, be they large or small. You’ll also discover how to harness the energies of the right people to ensure the long-term success of your development efforts. Learn why an effective, sustainable revenue model is critical to the success of even the most exciting mission-driven organization Understand the core elements of the revenue model, including governance, fees, the annual fund, capital fundraising campaigns, planned gifts, and more Develop a strong plan for sustaining your organization’s revenue, regardless of organization size Build the skill of asking for money and lead your organization to a revenue and philanthropy orientation Many social enterprise CEOs spend over half of their time on fundraising. Why? Simply put: without a sustainable revenue model, even the most exciting mission-driven organization will collapse. The dirty truth is that, with no fund raising, there is no social enterprise or enduring mission. This book will help you shoulder the burden of fundraising and ensure the long-term success of your venture.
650			_aNonprofit organizations _910384
650			_aFund raising _910385
942			_2ddc _cBK