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008 221215b ||||| |||| 00| 0 eng d
020 _a9780367757731
082 _a658.4012
_bHUG
100 _aHughes, Owen E
_99414
245 _aArt of strategy:
_blearning creative practices from the great strategists of the past
260 _bRoutledge
_aLondon
_c2021
300 _a210 p.
365 _aGBP
_b29.99
504 _aTable of Contents 1 The art of strategy 2 Purpose 3 Capability 4 Will 5 Terrain 6 Tactics 7 Conclusion
520 _aBook Description Strategy is best understood not as a science, but as an art – one of universal applications that transcend situation or historical context. The principles that were successful in war and politics through history can have real and demonstrable applications in business and management. Here, professor of strategy Owen Hughes helps practitioners and students to draw those parallels and to develop a profound and holistic understanding of strategy that will help them plan for, and achieve, success. Describing strategy as an intersection of five facets – purpose, capability, will, terrain and tactics – Hughes draws from colourful and dramatic examples from history, and clearly demonstrates how these tactics might be applied in your own life and work. This book is an ideal strategy text for any practitioner, lecturer or student who tires of familiar strategy frameworks with limited scope.
650 _aStrategic planning
_9291
650 _aBusiness planning
_9967
942 _2ddc
_cBK