000			02187nam a22002177a 4500
999			_c4217 _d4217
005			20221213120437.0
008			221213b ||||| |||| 00| 0 eng d
020			_a9781138393813
082			_a791.430954 _bKAM
100			_aKamineni, Rajeev _99416
245			_aIndian movie entrepreneurship: _bnot just song and dance
260			_bRoutledge _aNew York _c2020
300			_axvii, 133 p.
365			_aGBP _b36.99
504			_aTable of Contents 1. Indian Movie Entrepreneurship: Opening Credits 2. Indian Movie Diversity: The Different Woods 3. Entrepreneurial Movie Producers in India 4. Green Lighting: Resourcing Movies in India 5. Managing Indian Movie Stars: Starry Tantrums, Combination Craze 6. Blockbusters and Bombs in the Indian Movie Business 7. The Future of Entrepreneurship in Indian Cinema: Closing Credits
520			_aBook Description One of the world’s most prolific creative industries, the Indian movie industry has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission. For many readers, it might come as a surprise that the Indian movie industry is not just Bollywood and that it has several regional clusters, which are just as vibrant, with a significant output. The authors begin by outlining the contours of Indian cinema and the different regional language hubs that form part of the larger picture. The reader is then offered a glimpse into the actual process of making a film from day zero to release day. The key players in the Indian movie ecosystem are analysed, with the central role of the producer highlighted. Concluding with a look into the future of the entrepreneurial process in the Indian movie industry, the authors illuminate the shifting parameters of distribution and exhibition. Appealing to those interested in understanding the entrepreneurial journey of the Indian movie industry, the book provides a sneak peek into the business landscape of India more broadly.
650			_aMotion Picture Industry - India _910812
650			_aMotion pictures _92000
700			_aRentschler, Ruth _910813
942			_2ddc _cBK