000			02115nam a22002057a 4500
999			_c4248 _d4248
005			20221209155054.0
008			221209b ||||| |||| 00| 0 eng d
020			_a9781138701403
082			_a796.0688 _bSEY
100			_aSeymour, Alan _99446
245			_aDigital sport marketing: _bconcepts, cases and conversations
260			_bRoutledge _aNew York _c2021
300			_axii, 247 p.
365			_aGBP _b34.99
504			_aTable of Contents 1. The Development of Sport Marketing Practice, 2. Sport Marketing in the Digital Age, 3. Social Media in Digital Sports Marketing, 4. Reputation Management and Sports PR, 5. Sports Practice and Fan Engagement in an Online Environment, 6. Fan Activation and Involvement with Sports Business, 7. Getting Closer to Emerging Sports Audiences, 8. Sports in a Cultural and Knowledge Management Context, 9. The Importance of Sports Communication Strategies, 10. Sports Business in a Globalised Marketplace, 11. Towards New Thinking for Sports Marketers and Practitioners, 12. The Future of Sport
520			_aBook Description Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
650			_aSports Marketing - Technological Innovations _910792
650			_a Sports Administration - Technological Innovations _910793
942			_2ddc _cBK