000			03635nam a22002177a 4500
999			_c4261 _d4261
005			20230112174703.0
008			221217b ||||| |||| 00| 0 eng d
020			_a9781484240403
082			_a658.872 _bGON
100			_aGoncalves, Alex _99457
245			_aSocial media analytics strategy: _busing data to optimize business performance
260			_bApress  _aNew York _c2022
300			_axvi, 305 p.
365			_aINR _b999.00
504			_aFront Matter Pages i-xvi PDF Data Front Matter Pages 1-1 PDF Social Media Data Alex Gonçalves Pages 3-20 From Data to Insights Alex Gonçalves Pages 21-45 Luis Madureira Alex Gonçalves Pages 47-52 Defining Analytics in Social Media and Types of Analytics Tools Front Matter Pages 53-53 PDF Analytics in Social Media Alex Gonçalves Pages 55-66 Dedicated vs. Hybrid Tools Alex Gonçalves Pages 67-77 Alexander and Frederik Peiniger Alex Gonçalves Pages 79-88 Differences of Social Media Networks Front Matter Pages 89-89 PDF Social Network Landscape Alex Gonçalves Pages 91-107 Tam Su Alex Gonçalves Pages 109-118 The Analytics Process Front Matter Pages 119-119 PDF The Analytics Process Alex Gonçalves Pages 121-140 Armando Terribili Alex Gonçalves Pages 141-146 Metrics, Dashboards, and Reports Front Matter Pages 147-147 PDF Metrics Alex Gonçalves Pages 149-186 Dashboards Alex Gonçalves Pages 187-211 Reports Alex Gonçalves Pages 213-229 Milan Veverka Alex Gonçalves Pages 231-239
520			_aAbout this book This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You’ll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing
650			_aMarketing _9209
650			_aInformation Systems _910987
650			_aSocial Media _91498
942			_2ddc _cBK