000			02803nam a22002057a 4500
999			_c4272 _d4272
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008			221215b ||||| |||| 00| 0 eng d
020			_a9780367858377
082			_a338.47 _bPLA
100			_aPlanelles, David Millán _99468
245			_aStrategic luxury management: _bvalue creation and creativity for competitive advantage
260			_bRoutledge _aLondon _c2022
300			_axiii, 247 p.
365			_aGBP _b34.99
504			_aTable of Contents Part 1: The Concept of Luxury 1. The Concept of Luxury: Past, Present and Future Part 2: Principles of Luxury Value Creation: The Essence of Luxury 2. The Need for a Managerial Approach: Luxury and Strategy 3. The Essence of Luxury: Unveiling the Luxury Value Creation Process Part 3: Principles of Creativity-Driven Industries: The Nature of Luxury 4. The Luxury Firm and the Role of Creativity 5. Luxury as a Creative Industry: The Creative Value System Part 4: Principles of Luxury Competition: The Means of Luxury 6. Principles of Business Level Rivalry: The Means of the Luxury Firm 7. Principles of Corporate Level Rivalry: Diversification and the Conglomerate Power 8. The Future of Luxury
520			_aBook Description Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment. The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions. With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides.
650			_aLuxuries _910866
650			_aStrategic planning _9291
942			_2ddc _cBK