000			02145nam a22002057a 4500
999			_c4301 _d4301
005			20221107151126.0
008			221107b ||||| |||| 00| 0 eng d
020			_a9783110677362
082			_a620.82 _bGKA
100			_aGkatzidou, Voula _99496
245			_aAutomotive human center design methods
260			_bDe Gruyter _aBerlin _c2021
300			_a136 p.
365			_aEURO _b33.95
520			_aThere is currently a great need for introductory materials to help professionals of all types to understand and deploy Human Centred Design (HCD) methods. This compendium, written in simple everyday language by authors who are experts in automotive ergonomics, UX and HMI, is inclusive and easily accessible. The 21st century is characterised by ever greater reliance on the innovation paradigm of HCD. In many sectors, the practices of "technology push" and "market pull" have been giving ground to newer ways of innovating which are based more on careful attention to the characteristics and needs of people. Where ethnographic, ergonomic and UX practices were once the remit of only the design teams, the practices and values of HCD are now permeating widely, leading in many cases to business restructuring. The automotive sector, characterised by large and sophisticated organisations, and by more than a century of success, is one sector with extensive requirements for HCD methods. This introductory book links the philosophy of the Human Centred Design innovation to the basic methods and simple everyday steps which can be taken to better understand customers and to better define briefs and tests. The book will prove a valuable reference to automotive designers who wish to more deeply integrate HCD into their everyday work, and to any professional who wishes to widen her or his skill set and understanding of HCD. The information regarding the selection of HCD methods, and their deployment, will provide a gentle introduction to the world of Human Centred Design.
650			_aAutomobiles--Design and construction _99874
650			_aHuman engineering _92022
650			_aHuman-machine systems _99875
942			_2ddc _cBK