| 000 | 02250nam a22002177a 4500 | ||
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| 999 |
_c4345 _d4345 |
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| 005 | 20221216154037.0 | ||
| 008 | 221216b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781352012422 | ||
| 082 |
_a658.575 _bEND |
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| 100 |
_aEnde, Jan van Den _99536 |
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| 245 | _aInnovation management | ||
| 260 |
_bRed Globe Press _aLondon _c2021 |
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| 300 | _axix, 256 p. | ||
| 365 |
_aGBP _b43.99 |
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| 504 | _aTable of Contents PART ONE: INTRODUCTION 1: Innovation management and new business development PART TWO: IDEA GENERATION 2. The front end of innovation 3. Design thinking PART THREE: INNOVATION STRATEGY 4. Innovation Strategy 5. Portfolio Management PART FOUR: ORGANIZING INNOVATION 6. Managing Projects 7. Organizing for Innovation 8. Open Innovation PART FIVE: INNOVATION IN SPECIFIC TYPES OF FIRMS 9. Entrepreneurship 10. Innovation in project-based and multinational firms PART SIX: CONCLUSION 11. The future of innovation management and new business development References Index. | ||
| 520 | _aDescription Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com/innovation-management. It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management. | ||
| 650 |
_aTechnological Innovations - Management _91348 |
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| 650 |
_aNew Products - Management _95346 |
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| 650 |
_aOrganizational Change _9302 |
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| 942 |
_2ddc _cBK |
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