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082			_a658.872 _bDE
100			_aDe Datta, Raj K _913241
245			_aThe digital seeker: _ba guide for digital teams to build winning experiences
260			_bColumbia University Press  _aNew York _c2021
300			_axiii, 181 p.
365			_aUSD _b24.95
504			_aIntroduction: Embrace the Winning Formula 1. Break Online/Offline Boundaries 2. Put the Seeker at the Center 3. Swap Customers for Seekers 4. Harness the Three As 5. Build Your Digital Dreams; Don’t Buy Them 6. Design for Disaster 7. Recast Your Team to Ship 8. Create Your Money-Making Architecture 9. The Winning B2B Experience 10. Max Out the R0 Acknowledgments Index
520			_aThe internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don’t offer potential customers a compelling digital experience, consumers miss out on great products—and businesses miss a vital opportunity to grow. Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world’s biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences. His key insight is that exceptional digital experiences are much more than marketplaces. They don’t just serve customers’ transactional needs but rather address the deeper problems for which they seek solutions. They are built on a digital-experience platform that provides agile, personalized, scalable performance. And they are created by product-centric digital teams, not traditional organizations. The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, including amusement parks, fashion, sports, health care, distribution, and the public sector. De Datta defines and explains the power of the seeker-centric philosophy—translating it into a core operational playbook for digital teams to achieve transformative results. Importantly, this book also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future
650			_aOnline Marketing _913242
650			_aElectronic Commerce _913034
650			_aConsumer Behavior _913243
942			_2ddc _cBK
999			_c4365 _d4365