000			03060nam a22002537a 4500
999			_c4589 _d4589
005			20230209110532.0
008			230209b ||||| |||| 00| 0 eng d
020			_a9781839108648
082			_a658.049 _bRIC
100			_aRichter, Nicole Franziska _911842
245			_aInternational business strategy and cross-cultural management: _ban applied approach
260			_bEdward Elgar Publishing Ltd. _aCheltenham _c2022
300			_axvii, 327 p.
365			_aGBP _b34.95
504			_aContents: Preface 1. Analyzing international markets 2. Selecting international markets 3. Analyzing and selecting modes to enter, operate in and exit international markets 4. Entering markets with a partner 5. Developing strategy and strategic positioning in international markets 6. Designing global value chains 7. Designing the MNE organization 8. Navigating intercultural interactions 9. Leading and motivating people in an international environment 10. Building an effective international workforce Index
520			_aThis comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges. Key Features: • A strong connection of theoretical foundations with illustrative case studies • Integration of current trends and challenges, such as intercultural competence, migration and digitalization, offshoring and global value chains • Comprehensive practical examples from multinational firms that demonstrate the value of the frameworks and toolsets included in each chapter • An integrative case study that picks up key practical challenges in each chapter and invites the reader to apply theories, frameworks and toolsets • A supplementary website that provides multiple materials for furthering readers’ knowledge, including toolsets, further cases and exercises, accompanying videos, quizzes, and presentation slides International Business Strategy and Cross-Cultural Management is a key resource for postgraduate courses on international business management, globalization and entrepreneurship, international human resource management and global marketing. It will also serve as a complementary text for lecturers and students involved in the X-Culture project.
650			_aStrategic planning _9291
650			_aBusiness planning _9967
650			_aIndustrial management _9210
650			_aInternational business enterprises _9414
700			_aHauff, Sven _911843
700			_aStrandskov, Jesper _911844
942			_2ddc _cBK