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008			230118b ||||| |||| 00| 0 eng d
020			_a9780367462857
082			_a658.4012 _bJOH
100			_aJohnson, William H. A. _910616
245			_aManaging global strategy: _bdeveloping an effective strategy in international business
260			_bRoutledge _aLondon _c2021
300			_a169 p.
365			_aGBP _b39.99
504			_aTable of Contents Part 1: Setting the Context 1. Introduction to Strategy in a Global Context 2. Techniques for analyzing the External Environment 3. Techniques for analyzing the Internal Environment Part 2: Creating the Strategy 4. Strategic Formulation 5. Developing a Global Strategy Part 3: Implementation Issues for the Global Strategy 6. The Important Aspect of Culture 7. Cross-Cultural Communication 8. Managing Structure 9. Leadership, Motivation and Cross-Cultural Negotiation in the Global Context 10. Managing People in the Global Context 11. Managing Foreign Market Entry 12. Managing Alliances and Acquisitions
520			_aThis concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: • Internal and external environmental analyses; • Cross-cultural communication; • Structural considerations; • Leadership and motivation; • Foreign market entry, mergers, alliances and acquisitions. Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
650			_aInternational business enterprises--Management _9972
650			_aStrategic planning _9291
650			_aDiversity in the workplace--Management _99676
650			_aIntercultural communication _9857
942			_2ddc _cBK