000			02723nam a22002297a 4500
999			_c4615 _d4615
005			20230127112534.0
008			230127b ||||| |||| 00| 0 eng d
020			_a9781506391137
082			_a001.4202854678 _bLIT
100			_aLitman, Leib _910643
245			_aConducting online research on Amazon Mechanical Turk and beyond
260			_bSage Publications, Inc. _aCalifornia _c2021
300			_axxiv, 271 p.
365			_aUSD _b45.00
520			_aConducting Online Research on Amazon Mechanical Turk® and Beyond, written by Leib Litman and Jonathan Robinson, provides both students and experienced researchers with essential information about the online platforms most often used for social science research. This insightful and accessible text answers common questions like, “How do I maintain data quality in online studies?,” “What is the best way to recruit hard-to-reach samples?” and “How can researchers navigate the ethical issues that are unique to online research?” Drawing on their experiences as the founders of CloudResearch (formerly TurkPrime), the authors provide information that guides new users planning their first online studies and engages even the most experienced researchers with detailed discussions about the challenges of online research. The book begins with an overview of Amazon’s Mechanical Turk and its rapid rise within academic research. Then, the authors describe how to set up an MTurk study with screenshots that walk readers through the steps of creating an account, designing a study, collecting data, and using third-party applications to enhance MTurk’s functionality. Later chapters provide readers with a detailed understanding of the MTurk environment and use data from hundreds of thousands of participants and tens of millions of completed tasks to dive into issues like participant demographics, sources of sampling bias, and the generalizability of findings from MTurk. Finally, the book explores the benefits of using other online platforms as a complement to MTurk and the ethical issues that are unique to conducting research with online participant platforms. Throughout the book, the authors share hands-on advice and best practices, such as those for conducting longitudinal studies or carrying out complex studies. Altogether the mix of data, insight, and advice make this book an essential resource for researchers who want to understand the online environment and the most effective ways to conduct research online.
650			_aWeb services _911622
650			_aCloud computing _95564
650			_aInternet research _911623
650			_aAmazon Web Services (Firm) _911624
700			_aRobinson, Jonathan _911625
942			_2ddc _cBK