000			01903nam a22002057a 4500
999			_c4666 _d4666
005			20230127165402.0
008			230127b ||||| |||| 00| 0 eng d
020			_a9789390260232
082			_a338.7610476151 _bGOP
100			_aGopalakrishnan, R _98042
245			_aHow Harsh Mariwala ‘groomed’ Marico
260			_bRupa Publications India Pvt. Ltd. _aNew Delhi _c2021
300			_axi, 146 p.
365			_aINR _b395.00
520			_aAn absorbing read for its insights on Harsh Mariwala’s learn–apply–enhance–institutionalize approach for creating an FMCG multinational of Indian origin. AN EYE-OPENING ACCOUNT OF HARSH MARIWALA’S VISION, MANAGEMENT STYLE AND ACTIONS TAKEN TO SHAPE THE ORGANIZATION Harsh Mariwala, just out of college, joined Bombay Oil Industries Ltd (BOIL) as the fourth generation scion in his family’s traditional spice trading and consumer oil manufacturing business. He learned the key drivers of growing a profitable consumer product business on the field in the inhospitable hinterlands of Maharashtra and Gujarat—the first Mariwala to do so. Alongside, through reading and taking the initiative to learn from mentors, national and global, he soaked up the essentials of building sustainable brands and creating a multi-channel network in sync with the times. He demonstrated vision and leadership in transforming the quality conscious, traditionally run, family commodity business to a professionally managed, branded consumer goods giant—Marico—in the face of well managed international competition in the Indian market. Marico is today an emerging market multi-national with a noticeable presence in the domain of branded health and beauty products, making a difference to peoples’ lives in 25 countries
650			_aBusiness management _911689
650			_aEntrepreneurship _9968
650			_aBusiness institution _911690
942			_2ddc _cBK