000			01437 a2200205 4500
999			_c498 _d498
005			20191016131257.0
008			191016b ||||| |||| 00| 0 eng d
020			_a9781788115902
082			_a658.11 _bBAR
100			_aBaron, Robert A. _9305
245			_aEssentials of entrepreneurship: changing the world, one idea at a time
250			_a2nd
260			_bEdward Elgar Publishing Limited _aCheltenham _c2018
300			_axvi, 362 p.
365			_aGBP _b32.95
520			_aDrawing on their own creativity, energy, and personal experience, entrepreneurs identify and seek to fill needs not currently being met by existing products or services. By doing so, they create financial/and or social value. This text examines all phases of the entrepreneurial process: ideas for something new and better than what currently exists, determining whether these ideas suggest viable business opportunities, obtaining needed financial and human resources, securing intellectual property protection, launching the new venture, developing strategies for gaining and maintaining competitive advantage, and building a customer base. In discussing these and other topics, the text draws on research findings that help identify variables that play a role in entrepreneurs’ effective performance of these tasks, and so—ultimately—in their success.
650			_aEntrepreneurship _9968
700			_aHmieleski, Keith M _91386
942			_2ddc _cBK