000			01247nam a22001937a 4500
999			_c5077 _d5077
005			20230313113759.0
008			230313b ||||| |||| 00| 0 eng d
020			_a9783031129612
082			_a658.8 _bKER
100			_aKerkhove, Louis-Philippe _911888
245			_aData-driven retailing: _ba nontechnical practitioners' guide
260			_bSpringer _aSwitzerland _c2022
300			_axv, 257 p.
365			_aEURO _b89.99
490			_aManagement for Professionals
520			_aAbout this book This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
650			_aRetail trade--Management _9326
942			_2ddc _cBK