000			01469nam a22002177a 4500
999			_c5081 _d5081
005			20230314122050.0
008			230314b ||||| |||| 00| 0 eng d
020			_a9783658376499
082			_a658.834 _bGUN
100			_aGunther, Martin _911892
245			_aMarket research with panels: _btypes, surveys, analysis, and applications
260			_bSpringer _aSwitzerland _c2022
300			_axi, 242 p.
365			_aEURO _b89.99
490			_aSpringer texts in business and economics
520			_aOne of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.
650			_aMarket research _912206
700			_aVossebein, Ulrich W. _912207
700			_aWildner, Raimund _912208
942			_2ddc _cBK