000			01657nam a22002057a 4500
999			_c5098 _d5098
005			20230313114250.0
008			230313b ||||| |||| 00| 0 eng d
020			_a9783658386320
082			_a658.83 _bSCH
100			_aSchwarz, Elke _911906
245			_aNeuro-advertising: _bbrain-friendly advertising for more success in your market
260			_bSpringer _aSwitzerland _c2022
300			_axiv, 185 p.
365			_aEURO _b84.99
520			_about this book Find out how to increase your marketing success with this book on neuro-advertising. Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising. It is based on the "Subconscious Decision Marketing Index" (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the subconscious impact of advertising. These include: Facial features Body Reactions Emotions Brain activity In this way, advertising strategies can be effectively planned and marketing efficiency sustainably increased. It is measured how successful advertising is or is not. Then advertising measures can be designed according to the target group. Marketing agencies can benefit from this technique as well as marketers working for companies.
650			_aMotivation research (Marketing) _910016
650			_aBranding (Marketing) _9408
650			_aAdvertising _9432
942			_2ddc _cBK