000			01948nam a22001937a 4500
999			_c5114 _d5114
005			20230314150427.0
008			230314b ||||| |||| 00| 0 eng d
020			_a9783658384234
082			_a658.5 _bHES
100			_aHess, Thomas _911920
245			_aManaging the digital transformation: _ba guide to successful organizational change
260			_bSpringer _aSwitzerland _c2022
300			_axii, 213 p.
365			_aEURO _b64.99
520			_aDigitisation and digital transformation are not only a topic of the media, but are also taking place in companies. The digital transformation affects the most diverse fields, from procurement to sales and from organisation to strategy development. This task requires the commitment of every company management and cannot simply be delegated. This book aims to help managers and entrepreneurs to set up structures in their organisation that allow them to approach the digital transformation systematically. The topics covered range from the configuration of digitisation strategies and new management roles such as the Chief Digital Officer to the importance of IT infrastructures, HR management and corporate culture as enablers of digital transformation. A simple framework serves as an orientation framework that structures the management tasks and clearly summarises the various concepts and instruments. In the 2nd revised and expanded edition, the focus is on organisational aspects, in particular the role of start-ups for the digital transformation, the design of the so-called Digital Innovation Units and the role of the CDO. Secondly, the design and management of digitisation projects is considered in more detail. And thirdly, the concept of digital transformation is further specified and delimited. In addition, the advancing technological development is taken into account.
650			_aDigital transformation _912223
650			_aOrganizational change _9302
942			_2ddc _cBK