000			02786nam a22001937a 4500
999			_c5134 _d5134
005			20230315143503.0
008			230315b ||||| |||| 00| 0 eng d
020			_a9781032347912
082			_a610.28 _bMIC
100			_aMicalo, Silvia _911939
245			_aHealthtech innovation: _bhow entrepreneurs can define and build the value of heir new products
260			_bRoutledge _aNew York _c2023
300			_axvi, 233 p.
365			_aGBP _b29.99
504			_aTable of Contents Introduction About the Author Part One: Strategy Chapter One: The New Healthcare Landscape Chapter Two: The New Patient-Centred Approach Chapter Three: Conceptualizing Your Strategic Position Part Two: Method Chapter Four: Defining and Building Your Value Chapter Five: Marketing Your Value Chapter Six: Your Stakeholder Ecosystem Part Three: Growth Chapter Seven: Expanding Your Vision and Goals Chapter Eight: Fundraising and Team Building Chapter Nine: Going Global
520			_aToday, over 500,000 medical technologies are available in hospitals, homes, and community care settings. They range from simple bandages to complex, multi-part body scanners that cost millions of dollars to develop. Yet a typical technology has a lifecycle of just 21 months before an improved product usurps it—the healthcare ecosystem is rapidly advancing and driven by a constant flow of innovation. And those innovations need innovators. With $21 billion made available for investment in the digital healthcare industry in 2020 (a 20x increase on 2010), entrepreneurs, investors, and related actors are entering the healthcare ecosystem in greater numbers than ever before. Last year alone, over 17,000 medical technology patents were filed, the third highest of all patent types. Each of those has a dedicated team of entrepreneurs behind it. Yet with increasingly strict regulations and pharmaceutical giants growing more aggressive, many thousands of entrepreneurs fail before even the patent stage: just 2% secure revenue or adoption. Healthtech Innovation: How Entrepreneurs Can Define and Build the Value of Their New Products is a down-to-earth survival guide for entrepreneurs struggling to secure a strategic position within the healthtech ecosystem. Which is expected that by 2026, the global digital health market size will be around $657 billion. This book is designed to help innovators navigate this complex and newly volatile landscape. It covers business strategy, marketing, funding acquisition, and operation in a global regulatory context. It is written in simple language, evidenced by the latest academic and industry research, and explained using real-world examples and case studies.
650			_aHealthtech Innovation _912272
942			_2ddc _cBK