| 000 | 01687nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c5169 _d5169 |
||
| 005 | 20230316170706.0 | ||
| 008 | 230316b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781398607446 | ||
| 082 |
_a658.408 _bBUR |
||
| 100 |
_aBurgess, Bev _99219 |
||
| 245 |
_aAccount-based growth: _bunlocking sustainable value through extraordinary customer focus |
||
| 260 |
_bKogan Page Ltd. _aLondon _c2022 |
||
| 300 | _axxi, 276 p. | ||
| 365 |
_aGBP _b29.99 |
||
| 504 | _aTable of contents Section - ONE: Introducing account-based growth; Chapter - 01: The case for account-based growth;Chapter - 02: Account-based growth in practice; Section - TWO: Aligning internally for growth; Chapter - 03: Account prioritization and resource allocation;Chapter - 04: Integrated account business planning;Chapter - 05: Managing data, technology and operations;Chapter - 06: Leadership, culture and change; Section - THREE: Engaging externally for growth; Chapter - 07: Account management and sales;Chapter - 08: Account-based marketing;Chapter - 09: Customer success;Chapter - 10: Executive sponsorship and engagement; Section - FOUR: Account-based growth assessment tool; Chapter - 11: How does your company stack up | ||
| 520 | _aAccount-Based Growth introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers. | ||
| 650 |
_aSocial responsibility of business _9956 |
||
| 650 |
_aSustainable development _91438 |
||
| 700 |
_aShercliff, Tim _912333 |
||
| 942 |
_2ddc _cBK |
||