000			01277nam a22002297a 4500
999			_c5216 _d5216
005			20230428130426.0
008			230428b ||||| |||| 00| 0 eng d
020			_a9783658370169
082			_a658.4092 _bKRE
100			_aKreutzer, Ralf T. _99334
245			_aToolbox digital business: _bleadership, business models, technologies and change
260			_bSpringer _aSwitzerland _c2022
300			_axxi, 561 p.
365			_aEURO _b99.99
490			_aManagement for Professionals (MANAGPROF)
520			_aThis book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.
650			_aArtificial Intelligence _91478
650			_aDigital platform _912656
650			_aDigital transformation _912223
650			_aDigital business excellence _912657
942			_2ddc _cBK