000			02160nam a22002057a 4500
005			20230621125712.0
008			230621b |||||||| |||| 00| 0 eng d
020			_a9781847946249
082			_a158.1 _bDUH
100			_aDuhigg, Charles _912964
245			_aThe power of habit: _bwhy we do what we do, and how to change
260			_bPenguin Random House India Pvt. Ltd. _aHaryana _c2022
300			_axx, 379 p.
365			_aINR _b599.00
520			_aIn The Power of Habit , award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
650			_aChange (Psychology) _912965
650			_aNeuropsychology _912966
650			_aHabit breaking _912967
942			_2ddc _cBK
999			_c5345 _d5345