000			01912nam a2200217 4500
005			20231004160532.0
008			231004b |||||||| |||| 00| 0 eng d
020			_a9780321808301
082			_a006.76068 _bHAL
100			_aHalvorson, Kristina _913407
245			_aContent strategy for the web
250			_a2nd
260			_bNew Riders _aUSA _c2023
300			_axviii, 197 p.
365			_aUSD _b34.99
500			_aTable of Contents: Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond Before We Begin REALITY 1 NOW: Hit the ground running. 2 PROBLEM: Why does your content (still) suck? 3 SOLUTION: Content strategy to the rescue. DISCOVERY 4 ALIGNMENT: Down with silos, up with people. 5 AUDIT: Take a close-up look at your current content. 6 ANALYSIS Your content lives in a complicated world. STRATEGY 7 CORE: Core strategy: the center of it all. 8 CONTENT: Substance and structure: the stuff they come for. 9 PEOPLE Worldflow and governance: the path to victory. SUCCESS 10 PERSUASION: Making the case for content strategy. 11 ADVOCACY: Get out there and do something. 12 HERO: Save the content, save the world. Content strategy reading list Acknowledgments About the Authors About Brain Traffic Index
520			_aWhen it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset. (https://www.pearson.ch/Informatik/NewRiders/EAN/9780321808301/Content-Strategy-for-the-Web)
650			_aWeb site development _913664
700			_aRach, Melissa _913665
942			_cBK _2ddc
999			_c5554 _d5554