000			01762nam a22002177a 4500
005			20231004174142.0
008			231004b |||||||| |||| 00| 0 eng d
020			_a9780753545379
082			_a658 _bELL
100			_aEllis, Sean _913687
245			_aHacking growth: _bhow today's fastest-growing companies drive breakout success
260			_bVirgin Books _aLondon _c2017
300			_a308 p.
365			_aINR _b799.00
520			_aGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results. (https://www.penguin.co.uk/books/434651/hacking-growth-by-morgan-brown-and-sean-ellis/9780753545379)
650			_aSuccess in business _912847
650			_aMarketing _913245
650			_aConsumer behavior _913243
700			_aBrown, Morgan _913688
942			_cBK _2ddc
999			_c5563 _d5563