000 02361nam a22002657a 4500
005 20231130143435.0
008 231111b |||||||| |||| 00| 0 eng d
020 _a9781529778533
082 _a658.8
_bFOT
100 _aFotiadis, Thomas
_913853
245 _aIndustrial marketing
260 _bSAGE
_aLondon
_c2023
300 _axxxii, 365 p.
365 _aGBP
_b55.00
500 _aTable of contents: Chapter 1: Applying Marketing Philosophies to Industrial Markets Chapter 2: Differentiation Characteristics of Industrial Markets Chapter 3: Supply Chain Networks for Manufacturing Products Chapter 4: Organizational Buying Process, Buying Relations, and Buying Behavior in Industrial Marketing Chapter 5: The Marketing Mix: Distributing Industrial Products Chapter 6: Supply Chain Transportation of Manufactured Products Chapter 7: The Marketing Mix: Promotion and Marketing Communication Channels for Industrial Products Chapter 8: The Marketing Mix: Industrial Pricing Chapter 9: The Marketing Mix: The Industrial Product Chapter 10: Warehousing in the Industrial Market Chapter 11: Industrial Services Chapter 12: Modern Trends and Developments in Industrial Marketing Chapter 13: Industrial Marketing in a High-Tech Context (https://us.sagepub.com/hi/nam/industrial-marketing/book278499)
520 _aAn introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.
650 _aMarketing
_913245
650 _aMarketing mix
_913854
650 _aBusiness to business marketing
_913855
700 _aLindgreen, Adam
_913856
700 _aSiomkos, George J.
_913857
700 _aOberg, Christina
_913858
700 _aFolinas, Dimitris
_913859
942 _cBK
_2ddc
999 _c5570
_d5570