000			03017nam a22002177a 4500
005			20231005124322.0
008			231005b |||||||| |||| 00| 0 eng d
020			_a9780071332484
082			_a658.452 _bKLA
100			_aKlaff, Oren _913433
245			_aPitch anything: _ban innovative method for presenting, persuading, and winning the deal
260			_bMcGraw Hill Education _aChennai _c2022
300			_a225 p.
365			_aINR _b750.00
500			_aTable of Contents: Section 1: The Problem; Chapter 1. Why This Book Can Help You; Chapter 2. This is Your Brain, This is Your Brain During a Pitch; Chapter 3. The Strong Method; Section II: The Solution; Chapter 4. Setting and Owning the Frame; Chapter 5. Telling the Story; Chapter 6. Revealing Intrigue and Building Novelty; Chapter 7. Offering the Prize; Chapter 8. Nailing the Hookpoint; Chapter 9. Getting a Decision; Section III: The Benefit; Chapter 10. What the Perfect Pitch Looks Like; Chapter 11. You are now one of the Best
520			_aWhen it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible. (https://www.mheducation.co.in/pitch-anything-an-innovative-method-for-presenting-persuading-and-winning-the-deal-9780071332484-india#tab-label-product-description-title)
650			_aPersuasion (Psychology) _913720
650			_aBusiness presentations _913721
650			_aSales presentations _913722
942			_cBK _2ddc
999			_c5583 _d5583