000			02739nam a22002297a 4500
005			20240206103540.0
008			240206b |||||||| |||| 00| 0 eng d
020			_a9781138208612
082			_a687.09 _bKAR
100			_aKarra, Neri _913913
245			_aFashion entrepreneurship: _bthe creation of the global fashion business
260			_bRoutledge _aLondon _c2022
300			_a244 p.
365			_aGBP _b38.99
504			_aIntroduction: The Business of Fashion Part I Fashion Rising The Birth of Fashion Entrepreneurship (1845-1895) Fashion, Art, and Beauty (1895-1914) Part II Fashion Diffusion Fashion Amid War and Depression (1914-1945) The Golden Age of Haute Couture (1945-1959) The Changing Face of the Fashion Business (1960s onward) Part III Fashion Entrepreneurship: Theory and Practice Building the Fashion Firm: Entrepreneurial Capabilities for Fashion Business Success The Fashion Entrepreneurship Model: Dynamics Creating Sustainable Competitive Advantage Fashion Business Models: Entrepreneurial Drivers, Opportunities, and Challenges Conclusion: The Dream Makers
520			_aFashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world's influential brands. It shows how successive generations of entrepreneurs built and developed the brands, democratising access to fashion brands throughout the world. This book analyses the careers of the greatest fashion entrepreneurs from the 19th century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today's rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries. https://www.routledge.com/Fashion-Entrepreneurship-The-Creation-of-the-Global-Fashion-Business/Karra/p/book/9781138208612
650			_aClothing trade _914993
650			_aFashion designers _914994
650			_aFashion merchandising _913293
650			_aEntrepreneurship _913282
942			_cBK _2ddc
999			_c5644 _d5644