000			03158nam a22002177a 4500
005			20240206104906.0
008			240206b |||||||| |||| 00| 0 eng d
020			_a9781032310305
082			_a001.42 _bCHA
245			_aBig data analytics: _bdigital marketing and decision-making
260			_bCRC Press _aBoca Raton _c2023
300			_a246 p.
365			_aGBP _b5259.42
500			_aChapter 1 Marketing Mode and Survival of the Entrepreneurial Activities of Nascent Entrepreneurs Muhammad Nawaz Tunio, Iffat Sabir Chaudhry, Farooq Mughal, and Erum Shaikh Chapter 2 The Responsibility of Big Data Analytics in Organization Decision-Making Ezeifekwuaba Tochukwu Benedict Chapter 3 Decision-Making Model for Medical Diagnosis Based on Some New Interval Neutrosophic Hamacher Power Choquet Integral Operators Pankaj Kakati and Saifur Rahman Chapter 4 Prediction of Marketing by the Consumer Analytics C.C. Jayasundara Chapter 5 Web Analytics for Digital Marketing Srinivas Dinakar Nethi, Venkata Rajasekhar Moturu, and Krishnaveer Abhishek Challa Chapter 6 Smart Retailing: A Novel Approach for Retailing Business Ghanshyam Parmar Chapter 7 Leveraging Web Analytics for Optimizing Digital Marketing Strategies Sapna Sood Chapter 8 Smart Retailing in Digital Business S.R. Mani Sekhar, Tarun Krishnan, Louie Antony, Sandeep B.L., and Siddesh G.M. Chapter 9 Business Analytics and Performance Management in India Pavnesh Kumar, Siddhartha Ghosh, and Kiran Chaudhary Chapter 10 Parameterized Fuzzy Measures Decision-Making Model Based on Preference Leveled Evaluation Functions for Best Signal Detection in Smart Antenna Seema Khanum, Rajiga S.V., Mathanprasad L., M. Gunasekaran, and Firos A.
520			_aBig Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes. Chapters examining analytics for decision-making cover such topics as: Big data analytics for gathering business intelligence Data analytics and consumer behavior The role of big data analytics in organizational decision-making This book also looks at digital marketing and focuses on such areas as: The prediction of marketing by consumer analytics Web analytics for digital marketing Smart retailing Leveraging web analytics for optimizing digital marketing strategies Big Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.
650			_aR - Computer program language _913319
650			_aData analytics _914997
700			_aChaudhary, Kiran _914998
700			_aAlam, Mansaf _914999
942			_cBK _2ddc
999			_c5646 _d5646