000			02081nam a22002297a 4500
005			20240206120524.0
008			240206b |||||||| |||| 00| 0 eng d
020			_a9783030669157
082			_a658.8 _bCZI
100			_aCzinkota, Michael R. _913925
245			_aMarketing management: _bpast, present and future
250			_a4th
260			_bSpringer _aSwitzerland _c2021
300			_a880 p.
365			_aEURO _b129.99
520			_aThis textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.
650			_aMarketing management _913795
700			_aKotabe, Masaaki _915020
700			_aVrontis, Demetris _915021
700			_aShams, S. M. Riad _915022
942			_cBK _2ddc
999			_c5656 _d5656