000			02682nam a22002297a 4500
005			20240206144046.0
008			240206b |||||||| |||| 00| 0 eng d
020			_a9781032339818
082			_a796.069 _bHAR
100			_aHarrison, C. Keith _913934
245			_aSport business analytics: _busing data to increase revenue and improve operational efficiency
260			_bCRC Press _aBoca Raton _c2022
300			_axxiii, 235 p.
365			_aGBP _b39.99
490			_aData Analytics Application Series
520			_aDeveloping and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics. (https://www.routledge.com/Sport-Business-Analytics-Using-Data-to-Increase-Revenue-and-Improve-Operational/Harrison-Bukstein/p/book/9781032339818#)
650			_aSports administration--Data processing _915056
650			_aSports administration--Decision making _915057
650			_aSports--Economic aspects _915058
700			_aBukstein, Scott _915059
942			_cBK _2ddc
999			_c5666 _d5666