| 000 | 02602nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20240206174706.0 | ||
| 008 | 240206b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781032100944 | ||
| 082 |
_a659.144 _bCON |
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| 100 |
_aConnock, Alex _913970 |
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| 245 |
_aMedia management and artificial intelligence: _bunderstanding media business models in the digital age |
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| 260 |
_bRoutledge _aOxan _c2023 |
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| 300 | _avi, 336 p. | ||
| 365 |
_aGBP _b39.99 |
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| 520 | _aThis cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was ‘asked’ about the subject of this book. "It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management – or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies. (https://www.routledge.com/Media-Management-and-Artificial-Intelligence-Understanding-Media-Business/Connock/p/book/9781032100944) | ||
| 650 |
_aBusiness--Computer network resources _915117 |
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| 650 |
_aInternet marketing _913247 |
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| 650 |
_aElectronic commerce _913034 |
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| 942 |
_cBK _2ddc |
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| 999 |
_c5702 _d5702 |
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