000			02127nam a22002417a 4500
005			20240206200824.0
008			240206b |||||||| |||| 00| 0 eng d
020			_a9780367425272
082			_a302.231 _bRYD
100			_aRyden, Pernille _913985
245			_aSocial media storms: _bempowering leadership beyond crisis management
260			_bRoutledge _aOxan _c2022
300			_axii, 159 p.
365			_aGBP _b36.99
520			_aThis fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing. (https://www.routledge.com/Social-Media-Storms-Empowering-Leadership-Beyond-Crisis-Management/Ryden-Hossain-Kottika-Skare/p/book/9780367425272)
650			_aSocial media--Economic aspects _913694
650			_aInternet marketing _913247
650			_aCommunication in management _913902
700			_aHossain, Muhammad Ismail _915174
700			_aKottika, Efthymia _915175
700			_aSkare, Vatroslav _915176
942			_cBK _2ddc
999			_c5717 _d5717