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020			_a9789353433703
082			_a339.46091724 _bPRA
100			_aPrahalad, C. K. _91654
245			_aThe fortune at the bottom of the pyramid: eradicating poverty through profits
260			_bPearson India Education Services Pvt. Ltd. _aNew Delhi _c2019
300			_a360 p.
365			_aINR _b499.00
504			_aable of Content Preface Guide to Readers Part I Private Sector and Poverty: Progress During 2004-2009 New Introduction: Private Sector and Poverty: Progress During 2004-2009 Part II The Original Text of the Book Chapter 1 The Market at the Bottom of the Pyramid Chapter 2 Products and Services for the BOP Chapter 3 BOP: A Global Opportunity Chapter 4 The Ecosystem for Wealth Creation Chapter 5 Reducing Corruption: Transaction Governance Capacity Chapter 6 Development as Social Transformation Part III CEO Reactions to the Concept and the Book Microsoft Bharti Airtel--Empowering the Villages of India Reuters Market Light and The Fortune at the Bottom of the Pyramid Royal DSM ING GlaxoSmithKline Unilever Philips Electronics--Improving Health and Well-Being at the Base of the Pyramid University of Maastricht Acumen Fund Part IV Case Studies and CEO Comments Jaipur Rugs: Connecting Rural India to Global Markets Casas Bahia: Retail for the Poor CEMEX: Homes for the Poor Hindustan Unilever: Lifebuoy Soap Hindustan Unilever: Iodized Salt (Annapurna Salt) Jaipur Foot: Prosthetics for the Poor Aravind Eye Care: The Most Precious Gift ICICI: Financial Services for the Poor ITC e-Choupal: Technology for the Poor Voxiva: Health Alerts for All Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid Part V Video Clips (on CD) Jaipur Rugs Casas Bahia CEMEX Annapurna Salt Hindustan Lever Limited Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva Andhra Pradesh Index
520			_aDrawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain updates to earlier editions' key cases and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.
650			_aDeveloping countries _9415
650			_aNon-governmental organizations _94329
650			_aEconomic assistance _94330
650			_aInternational business enterprises--Social aspects _94331
650			_aGlobalization--Economic aspects _9975
942			_2ddc _cBK