000			01842nam a22001937a 4500
005			20240207205014.0
008			240207b |||||||| |||| 00| 0 eng d
020			_a9781032125572
082			_a700.68 _bLAN
100			_aLandry, Paula _914082
245			_aApplying entrepreneurship to the arts: _bhow artists, creatives, and performers can use startup principles to build careers and generate income
260			_bRoutledge _aNew York _c2022
300			_axiv, 165 p.
365			_aGBP _b31.99
520			_aThis book puts successful startup tools in the hands of creators: performers, artists, entertainers, creatives, and media makers seeking to launch like a business and generate more income. Readers will learn essential entrepreneurial principles taught to founders in the startup community. Creatives who read this book will learn: How to launch their creative startups Ways to run and market their venture efficiently Effective methods to test new services, products, and experiences To incorporate their entire skill set in an authentic way That they can do all of this now, without business classes or special training With actionable information, real-world case studies as examples, and specific steps to build business acumen from an artistic perspective, this book puts entrepreneurial tools into the frameworks and mindsets of those working in creative fields. Paula Landry, MBA, is a creator, writer/filmmaker, and musician who has been teaching and coaching creatives for a decade, through undergraduate and graduate programs in New York City, as well as at various non-profits. (https://www.routledge.com/Applying-Entrepreneurship-to-the-Arts-How-Artists-Creatives-and-Performers/Landry/p/book/9781032125572)
650			_aArts--Management _915409
650			_aEntrepreneurship _913282
942			_cBK _2ddc
999			_c5815 _d5815