000			01429nam a22001937a 4500
005			20240208141640.0
008			240208b |||||||| |||| 00| 0 eng d
020			_a9781138583696
082			_a658.421 _bALL
100			_aAllen, Jonathan P. _914105
245			_aDigital entrepreneurship
260			_bRoutledge _aNew York _c2019
300			_ax, 249 p.
365			_aGBP _b42.99
520			_aTechnology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/ (https://www.routledge.com/Digital-Entrepreneurship/Allen/p/book/9781138583696)
650			_aEntrepreneurship _913282
650			_aInnovation management _915148
942			_cBK _2ddc
999			_c5838 _d5838