000			01432nam a22001937a 4500
005			20240208143520.0
008			240208b |||||||| |||| 00| 0 eng d
020			_a9780367505813
082			_a338.04 _bFUL
100			_aFuller-Love, Nerys _914108
245			_aAbsolute essentials of entrepreneurship
260			_bRoutledge _aNew York _c2020
300			_a113 p.
365			_aGBP _b27.99
500			_a1. Introduction 2. Entrepreneurship: Theories and Context 3. The Entrepreneur: Characteristics and Personality 4. Female Entrepreneurship 5. Enterprise Culture 6. Opportunity Recognition 7. Entrepreneurial Strategies
520			_aEntrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs
650			_aEntrepreneurship _913282
942			_cBK _2ddc
999			_c5841 _d5841