| 000 | 01018nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20240305164408.0 | ||
| 008 | 240209b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789355738479 | ||
| 082 |
_a658.8 _bBOO |
||
| 100 |
_aBoone, Louis E. _915499 |
||
| 245 |
_aContemporary marketing: _bwith MindTap |
||
| 250 | _a18th | ||
| 260 |
_bCengage _aDelhi _c2019 |
||
| 300 | _axix, 399 p. | ||
| 365 |
_aINR _b799.00 |
||
| 520 | _aSince the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students with the most comprehensive collection of learning tools, teaching materials and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market. (https://www.cengage.co.in/book-list/print/contemporary-marketing-with-mindtap-18e-n1) | ||
| 650 |
_aMarketing _913245 |
||
| 700 |
_aKurtz, David L. _915500 |
||
| 942 |
_cBK _2ddc |
||
| 999 |
_c5869 _d5869 |
||