000			01877nam a22002057a 4500
005			20240209152727.0
008			240209b |||||||| |||| 00| 0 eng d
020			_a9781788823364
082			_a658.84 _bMOR
100			_aMorales, Gustavo _914137
245			_aGlobal marketing management
260			_bED-Tech Press _aUnited Kingdom _c2018
300			_ax, 313 p.
365			_aGBP _b140.00
520			_aGlobal Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. "Mass Customization" has now taken the place of "Mass Production." In today's world, the customer does not always respond to a"one size fits all"approach. Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment. Global marketing management is of great importance to a company that is looking to offer its product in an international market.This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in. (https://www.edtechpress.co.uk/details/global-marketing-management)
650			_aMarketing _913245
650			_aGlobal marketing strategy _915501
650			_aTrade policy _915502
942			_cBK _2ddc
999			_c5870 _d5870