000			01308nam a22001817a 4500
005			20240222144855.0
008			240222b |||||||| |||| 00| 0 eng d
020			_a9781788110099
082			_a658.81605 _bRAO
100			_aRao, Vithala R. _914127
245			_aAdvanced introduction to pricing strategy and analytics
260			_bEdward Elgar Publishing Ltd. _aCheltenham _c2023
300			_ax, 305 p.
365			_aGBP _b21.95
520			_aElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.
650			_aPricing Strategy _916267
942			_cBK _2ddc
999			_c5929 _d5929