000			01908nam a22002057a 4500
005			20240210154352.0
008			240210b |||||||| |||| 00| 0 eng d
020			_a9780367654191
082			_a658.05 _bANN
100			_aAnnansingh, Fenio _914214
245			_aData analytics for business: _bfoundations and industry applications
260			_bRoutledge _aOxan _c2022
300			_avi, 276 p.
365			_aGBP _b39.99
520			_aData analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor’s manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence, and related areas. (https://www.routledge.com/Data-Analytics-for-Business-Foundations-and-Industry-Applications/Annansingh-Sesay/p/book/9780367654191)
650			_aBusiness--Data processing _915620
650			_aData mining _913331
700			_aSesay, Joseph Bon _915621
942			_cBK _2ddc
999			_c5954 _d5954