000			01231nam a22002177a 4500
005			20240212103959.0
008			240212b |||||||| |||| 00| 0 eng d
020			_a9789811089916
082			_a339.470951 _bSET
100			_aSethi, Ashok _914232
245			_aChinese consumers: _bexploring the world's largest demographic
260			_bPalgrave Macmillan _aSingapore _c2019
300			_axiii, 230 p.
365			_aEURO _b99.99
520			_aThis book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years. (https://link.springer.com/book/10.1007/978-981-10-8992-3#about-this-book)
650			_aConsumer behavior _913243
650			_aChina _913539
650			_aConsumption (Economics) _913207
650			_aMarketing research _913253
942			_cBK _2ddc
999			_c5972 _d5972